The distinctive te Pā logo is a literal representation of the hei matau, a traditional Māori fish hook, which illustrates the MacDonald family's connection to the Wairau Bar and the surrounding bodies of water as their source of sustenance.
The logo is also symbolic of waru which is ‘eight’ in Te Reo Māori, which gives a nod to the family's 800-year history on the land.
The hei matau represents strength, prosperity, good luck and safe travel across water. It also incorporates the importance of fishing to Māori and a great respect for the sea.
To this day, the MacDonald family enjoy fishing, collecting crayfish (koura), kina (sea urchin), and pāua (abalone) and focus their efforts on passing on their innate love and respect for the water and its bounty, to the younger generations.