After celebrating the official launch of TUKU at the Air New Zealand CICC venue in Auckland in July, we were privileged to have our story featured in Air New Zealand's Kia Ora Magazine.
Feel free to grab a copy of Kia Ora Magazine's August issue to read the article, or otherwise, take a peek at the interesting story below:
For most businesses, long-term planning means looking three to five years into the future. But for the Māori winemakers who make up the new TUKU collective, it means thinking about the next 300 to 500 years.
TUKU’s five members – Steve Bird Wines, Kuru Kuru, Ostler Wine,
Together, they cover all of New Zealand’s main wine-making regions and, through TUKU, they hope to strengthen indigenous wine-making as a whole. “There are very few that work collectively in this industry, that will share ideas, share market resources, share a meal together.”
Before the launch last month, the five members signed a charter outlining the key tenets of TUKU: kaitiakitanga (guardianship),
In November, all five winemakers, along with the eight other companies that make up the Hui Māori Collective, will launch on the Chinese e-commerce site Tmall Global, part of the Alibaba Group. MacDonald says buyers are drawn in by TUKU’s story of a deep connection to the land across generations. “There’s a push for authenticity behind brands and what people are buying. They want to know it’s not just a label. “As a collective, we all offer something unique to the group, and we’re finding that customers are very welcoming of that.”
We are proud to be part of