Host and content director Lawrence Francis spoke with Sam on a range of topics around our wines, the Marlborough region, varietal expression and the nature of making wine with a family-owned, Maori owned business.
The podcasts are available free of charge on major platforms including Spotify and iTunes. They will also be made available on the New Zealand Winegrowers website at a later date.
The episode schedule is as follows: episode one, Jamie Marfell, group winemaker at Pernod Ricard; episode two, Warren Gibson, winemaker at Trinity Hill; episode three, Sam Bennett, winemaker at Te Pa Wines; episode four, Kevin Judd, winemaker and owner at Greywacke; episode five, Rebecca Gibb MW, a masterclass on Central Otago, episode six, Ronan Sayburn MS and Kevin Judd, a masterclass on Marlborough; and episode seven, Rebecca Gibb MW, a masterclass on Hawke’s Bay.
The Drinks Business covered the podcast and included comments from the NZ Wine Europe marketing manager, Chris Stoud, about the series and how it highlights New Zealand wine as a category: “We were delighted when Lawrence approached us to cover our annual tasting on his podcast. This series allows people who were not able to attend our tasting the opportunity to hear directly from the winemakers and learn from the regional masterclasses. We hope it brings a
Lawrence added, “Podcasting is a versatile and effective tool for wine communication. I know farmers who listen to the show on their tractors and others who play it while driving or working off their wine calories in the gym. In September 2018 Ofcom found that half of UK podcast listeners are under 35 so I think it’s an excellent way to connect with young wine drinkers.”
Our winemaker Sam was in London for the NZ Wine 'Flavours of New Zealand' annual trade and consumer tasting. The event also traveled to Dublin, where Sam poured a range of our award-winning wines with our in-market partners.